Questions On Writing Assignments The Klandermans And...

Writing assignments: Below are six prompts based on the ideas presented in the Klandermans and Staggenborg text and in earlier readings in Creswell. Select three of the six prompts. Write a minimum 500-word response for each of your selections. 1. What is survey method? What kinds of survey methods are used in social movements research? Discuss their benefits and limitations. In the realm of social science there are a variety of measurement tools that academics use to perform social research. One of the most important tools is survey research, a ?measurement procedure that involves asking questions of respondents.? 1 The importance of survey research cannot be understated, as it is estimated that in the 1980s and 1990s one out of every†¦show more content†¦John W. Creswell recommends, in his book, Qualitative Inquiry and Research Design: Choosing Among Five Traditions, that there be a single central question and several subquestions.5 Therefore, one of the challenges in survey research is ensuring that questionnaires and interviews yield results that somehow assist in answering the central question or related subquestions pertaining to the study. A variety of survey-related studies are provided by Klandermans an d Smith that normally focus on comparison of movements, events, other social movement features, or a variety of integrated comparisons.6 Additionally, they acknowledge one of the major challenges in comparative research studies: Unless we obtain measurements that both precede and follow participation or exposure to movement activities, we will not be able to determine the extent to which individuals participate because of their beliefs and the extent to which their beliefs are shaped by their participation.7 Furthermore, social movement participation may affect later action, participation is conceived as four distinct steps representing a participants? decisions as they ?move toward or away from participation.? 8 An assortment of challenges must be considered prior to development of a research survey beyond consideration of a participants? step within the social movement?s evolutionary process. Considerations include selecting the appropriate

Mikes Bikes Marketing Plan - 5211 Words

Mikes Bikes Marketing Plan Date: 1/ 9/ 2010 Course name: Interpret Marketing Trends Teacher name: David Chemke Company name: M3pBikes Students name: Maxim El Haddad Manisha Singh Patricia Carvalho Peter Ilko Priyanka Israt Jahan Executive summary: M3p bikes corporation is a bicycle manufacturing company that provides products and services to the local community of Sydney NSW. Our production plant manufactures a variety of bicycles which we sell to customers through a variety of retailers amp; wholesalers including bike shops, sport shops amp;†¦show more content†¦Customers are having high income and want from a particular bike to suit their individual needs. Market is separated into the three sections. The low cost Youth Bike, mid-range Mountain Bike and the high end Road bikes. Due to the very competitive market, government is regulating and prohibiting competition from other countries. Only local manufactures are able to produce, at the beginning just Mountain Bike segment, later on the rest two also. Consumers are not limited to a single market, many of them will be purchasing multiple bikes, but all of them have specific preferences. Successful company will meet customer’s needs and maximize sales by growi ng the potential market size as well as taking sales from competitors. Every segment has different expectations most important things are design or style and technical specification. All products are sensitive because of life cycle and therefore needs to be modified through the years. Demand for the product is determined by many factors, like pricing, quality, advertising and distribution. Consumers are able to choose to buy from three categories of retailers. Bike shops, sports stores and discount stores. Proportion is different for every bike. Every retailer is different with some specifications. 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A Service Perspective On Business Relations - MyAssignmenthelp.com

Question: Discuss about theA Service Perspective On Business Relations. Answer: Introduction In the modern competitive business, it has become essential for the companies to take use strategic plans that help them in carrying out their different processes (Castillo, 2016). One of the major plans that need to be made by different organisation is marketing plan. It is understood to be the blue print of all activities that will be done in the marketing that helps to attract consumers (Chaffey and Ellis-Chadwick, 2016). It helps company in conducting their marketing operations in a planned manner which is necessary for achieving success in the cut throat competition that is present in the market. Marketing plan consists of various kinds of information like the companys present situation, its present condition, marketing strategies, budget that will be required for carrying out the whole process in this financial year. Hungry Jack is one of the biggest fast food outlet chains of Australia and is known for its burger. This report highlights various parts of the marketing plan of H ungry Jack for coming financial year. It also showcases the present business of Hungry Jack and the competition it is facing. Companys profile Hungry Jacks Pty Ltd is an Australia master fast food franchise and wholly owned subsidiary of Competitive Foods Australia. It is second largest franchiser of Burger King Corporation in the world. It is operating at around 390 locations all around Australia. It is an employer of around 15000 employees and had a net income of around AUD 246.5 million. This company is known for its Burger in Australia and was established in the year 1971. It serves in both the veg and non-veg section and its chicken burger is one of the most sold burgers in the industry. Situational analysis It is essential for any company to analyse its situation in the market. It helps them to understand the strategies of the company that will be beneficial for the company (Cheng, Chiu, Hu, and Chang, 2011). Apart from this there are many kinds of factors that can be utilised for understating the situation of the company in the market. Situational analysis is the evaluation of environmental factors that are present around the firm (Spiekermann, Rothensee and Klafft, 2011). It is essential for the firm to understand the conditions that is prevailing around the firm. External environment It is essential for the firm to understand the importance of factors that is lying in the external environment and is affecting business of the firm (Civi and Persinger, 2011). It comprises of many macro factors. All these factors need to be analysed so as to have clear idea about the ways in which Company will make its marketing strategy so that it does not fail. There are some factors that shape its external environment (Czinkota and Ronkainen, 2013). Competitors: There larger amount of competitor present in the fast food industry in Australia. Some of its biggest competitor is McDonalds, Dominoes, KFC, etc. They have the capability to change the industrys trends and are posing harsh competitive environment for Hungry Jack. Apart from them there are some local franchises or SME that are in the industry and are affecting the business of the cited firm. Political: There are larger amount of changes that is going on the political situations of the world and so is the case of Australia. There are larger numbers of decisions that is made by the government of Australia and are affecting the business of Hungry Jack. One of the most significant decisions that have been made by the government is about the Taxations especially service tax which is one of the decisive force of pricing strategy and determines companys profit margin. There are many kinds of political ties that have been made by the government of Australia and many other governments all around the world. Government has become very strict regarding the food quality and has empowered customers regarding any kind of failures and compensations. Economic: There had been many kinds of economic changes that are being noticed in many parts of the world and so is the case with Australia. In past one decade there are many economic hiccups that are being noticed in many economies which also had an impact on the Australian economy. This is the time where the assets earned from previous business of Hungary Jack can be utilised for managing its business. People do not want to spend a lot on the high price fast food products. Apart from this it is to understand that even after so many challenges Australian economy has been relatively stable that can assist firms like Hungry Jack to continue its business. Social: Society is changing and so is its eating habit (Nye, 2016). It has been noticed that people are opting for eating fast food rather than cooking at home. It is also due to the reason that people do not have time for cooking food and hence they are opting for fast foods. Changing habits of the people in the society is one of the positive sign for Hungry Jack. Australian society loves to spend time in the fast food chains that is capable of providing food of various taste at the same place. Since the per capita income of Australia is higher hence the company can easily market its product. Technological: In the era of advanced technology it has become essential for the firms in the fast food industry to take use of such machineries and technologies that can helps them in reducing overall cost of operations (Peter and Donnelly, 2011). It also helps to increase the efficiency of the production unit. Apart from this company can take use of technological means for various operations of the firm such as marketing, advertisements and data management which are very crucial for the success of the firm. This company is known for its fast delivery services which cannot be possible without the use of effective technology. Since the technology in the industry gets double in every year and hence firm needs to make sure that company up grades its technology as soon as possible so that it does not face any kind of challenges in the industry. This will also help to survive in the competition that is present in the market. Legal: There are many kinds of legal changes that have been done within Australia which directly affects fast food industry. These legal changes have been made in the field of labour laws, environment related laws as well as laws related to consumer grievances. Cited firm needs to properly comply with these so that company do not have to face any kind of legal challenges in its operations. Environmental: There are many rules and regulations that have been made by government of Australia which has to be taken care of. This company needs to make a new waste management policy so that most of its waste food products can be disposed. Government has made regulations regarding the use of plastics in various industries which have become essential for the firm to take care off. Environment friendly business of the firm results in good will of the firm and help firm in making its name in the market. Apart from this it is also essential for the firm to understand its internal environment as it helps company to understand its competencies that can be utilised for making successful business. For understanding its internal business SWOT analysis can be highly beneficial: Strength This company has an experience of working in the Australian market from around 45 years which gives it a deep understanding of the market and makes its reach more inside the industry. Large number of stores of the firm helps company to capture larger part of the market which is essential for growth of the firm. Larger back strength in the form of Competitive food Australia and Burger king which can help it in the times of financial stress. Burger its primary product is capable of attracting the taste buds of many consumers which helps them in making themselves as market leader. Highly good environment at outlets where people can enjoy their food. Weakness This company has not been able to increase its product range and no other product of the company is as successful as Burger. Not having experience of operating in international fast food market. Many kind of strategic failures in expansion policies have been noticed. Opportunities Company has higher scope in other parts of the world especially in the developing economies such as south Asian countries. Hungry Jack need to expand its business in some other products also. It has opportunity in small and medium size cities with its low priced products. Threats There is a cut throat competition in the fast food industry which reduces its chances of expanding in market and is also affecting its business. Unstable economy in many parts of the world has also reduced the GDP of the nation. This may restrict the business of the firm in the market. Presence of larger firms such as McDonalds who has a capability to change the shape of the industry. Objectives of Hungry Jack It is important that company sets its objectives as it guides them to come with better strategies that help them in gaining competitive advantage over its rivals (Grand view Reserach, 2016). It is also essential that objectives must be SMART (Grnroos, 2011). Objectives of Hungry jack are as follows: Specific: Company aims to double its number of outlets by the end of 2020. Measurable: This Company aims to increase its revenue for two times by the end of financial year 2019. Achievable: They want to train their employees with all major technologies that are used in industry by the end of year 2018. Realistic: They want to beat all their competitors in terms of earning within Australia by end of year 2020. Time limit: They aim to add new products within the food menu by the end of year 2018. Target market Since it has large variety of Burgers that is capable of attracting larger sections of the society hence its target market belongs from different sections of the society. But its major target is children and youngsters as they are more attracted towards its products. Target market of the cited company is youngsters who love to sit in the outlets and enjoy their meals especially in the evenings and their free time. Types of segmentation Segmentation criteria McDonalds target segment Geographic Region Domestic Density Urban Demographic Age 8-50 Gender Male and female Life cycle stage Bachelors, children Income Low and medium Occupation From every profession and students Behavioural Degree of loyalty Switchers and regulars Benefit Sought Cost benefit Personality Careless and easy going User status Regular and potential fast food lovers Psychographic Social class Lower, middle and working classes. Marketing mix It is considered as the set of tools that is utilised by the company for making its marketing activities more sound and effective (Gupta, 2017). It helps company in reaching to the larger sections of the society with the product that this company aims to advertise. Marketing mix is as follows: Products: Its product range includes vegetarian and non-vegetarian burgers, salads, hot and cold beverages of different types. Apart from this company is selling Whopper and Tender Grill sandwiches. It products are generally of lower cost and are made according the demands of the industry. Their product lies in unhygienic section as most of its products have high caloric content. Price: This Company is known for its low and medium pricing range products. There is intense battle in the pricing strategy between its rivals like McDonalds which also has same range of products available at the lower rates. Burger lies in the range of 1-3 AUD according to different sizes of Burgers. It believes in Bundle pricing strategy which assists them in generating larger profits. Place: There is larger number of places where company has its outlets approx. 390 across Australia. Its outlets are highly comfortable where people can enjoy food with their family and friends. Apart from this there are many kinds of arrangements for the people that are coming to the outlets for having peace. It is known for its fast services. Apart from this it does online delivery of the food that can be booked using mobile apps or website. Promotion: This Company utilises both traditional and advanced mediums of communication for promoting its products. Vouchers and Freebies are given to the consumers so as to attract more number of consumers towards outlets. Shake and Win campaign in which free foods have been delivered to the consumers within one Kilometre of the outlets was highly successful. It also own Perths first Australian Football league team. Apart from this it has been donating money for various good causes. Nothing Naughty about it was its strategy to attract women customers People: This Company has employed one of the most skilled employees for Australia for their outlets who have an experience for serving in most professional manner. They handle their customers in a better way as they understands that higher satisfaction level can be achieved only if employees deliver services in effective manner. They believe in timely training of their employees. Physical evidence: Hungry Jack focuses on serving healthy food and it provides food in the same way as it has promised. It products are tangible and have a capacity to lure the test buds of many customers at a time. For its health conscious consumers it has different range of products like salads. Process: This Company is known for using one of the best practices in the industry. It also takes use of many advanced technologies which ensures that delivered food is of higher quality. It also has formalised the way of serving so that it can satisfy larger number of consumers. It believes in bundling of products that includes different kinds of food under lower rate than what individually would have cost. Budget It is essential for the firm that it makes its marketing budget (Hartley and Claycomb, 2013). It comprises of various expenses that will be done on different activities of marketing (Hawkes and Harris, 2011). It helps company to manage its last moments financial problems. Activities 1st year (In AUD) 2nd year (In AUD) Direct marketing 14000 16000 Sales marketing 15000 17000 Traditional advertisement 30000 24000 Social media marketing 5000 9000 Digital marketing 15000 20000 Total 79000 86000 Implementation It is essential for the company to apply appropriate measures for implementation of the marketing plan (Hebden, King, Grunseit, Kelly and Chapman, 2011). It helps in making sure that marketing activities become successful (Jin, Lee and Huffman, 2012). There are many kinds of things that need to be taken care of while implementing a marketing plan some of them are as follows: Strategy: This Company needs to develop a strategy of product differentiation. This is due to the fact that there are large numbers of competitors in the market and without making their product different from others they cannot achieve higher sales. In the Burger section they need to add new taste into it so that large numbers of consumers can get attracted towards it. All the marketing activities must be aligned with this strategy. Monitoring: It is important for the managers to make sure that they monitor activities at the time of implementation as well as during entire marketing activities (Hollensen, 2015). This helps in reducing the illness of the marketing plan as changes can be easily made in the plans according to the requirement (Jobber and Ellis-Chadwick, 2012). For doing so they generally need to develop a system where they document all the activities that is going on in the marketing (Kannammal and Dr. Suvakkin, 2016). By doing this marketing team can easily check the deviations that occur while conducting various activities. Evaluation It is essential that the data obtained through monitoring of activities has to be evaluated (Kotler, 2011). This helps in finding what necessary changes need to be done in marketing process (Morgan, Katsikeas and Vorhies, 2012). For evaluation there must be a specific team that must be present. This evaluation must be done on a regular basis so as to make it more successful. Future Recommendation There must be continuous monitoring of all the marketing activities so as to find out any kind of discrepancies. Time to time evaluation of whole marketing process must be done so that necessary changes can be made as per the requirement. Company must focus on digital marketing rather than tradition marketing. Conclusion From the above based report it can be concluded that in modern times it is essential that companies develop an effective marketing plan so as to attract larger number of consumers towards its products. Marketing plan is having the core idea about how the marketing activities will be conducted. Marketing mix is a set of elements that helps to make marketing plan more successful. Budgets must be allocated properly so that there are no financial constraints attached while conducting marketing activities. Reference Castillo, J. 2016. [Online]. Available at: https://www.smcuniversity.com/working_papers/Javier_Castillo_-_Impact_of_a_Localized_Marketing_Strategy_on_an_International_Fast_Food_Chain_within_the_Central_American_Region.pdf.[Accessed on: 22nd January 2018]. Chaffey, D. and Ellis-Chadwick, F., 2016.Digital marketing. Pearson. Cheng, C.C., Chiu, S.I., Hu, H.Y. and Chang, Y.Y., 2011. A study on exploring the relationship between customer satisfaction and loyalty in the fast food industry: With relationship inertia as a mediator.African Journal of Business Management,5(13), p.5118. Civi, E. and Persinger, E.S., 2011. Marketing plan competition for experiential learning.American Journal of Business Education (Online),4(12), p.51. Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing. Cengage Learning. Grand view Reserach, 2016. [Online]. Available at: https://www.grandviewresearch.com/industry-analysis/fast-food-market.[Accessed on: 22nd January 2018]. Grnroos, C., 2011. A service perspective on business relationships: The value creation, interaction and marketing interface.Industrial marketing management,40(2), pp.240-247. Gupta, V.K., 2017. Marketing Strategy: A War to Win.Journal of Management Science, Operations Strategies (e ISSN 2456-9305),1(1), pp.21-24. Hartley, R.F. and Claycomb, C., 2013.Marketing mistakes and successes. Wiley. Hawkes, C. and Harris, J.L., 2011. An analysis of the content of food industry pledges on marketing to children.Public health nutrition,14(8), pp.1403-1414. Hebden, L.A., King, L., Grunseit, A., Kelly, B. and Chapman, K., 2011. Advertising of fast food to children on Australian television: the impact of industry self-regulation.The Medical Journal of Australia,195(1), pp.20-24. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Jin, N., Lee, S. and Huffman, L., 2012. Impact of restaurant experience on brand image and customer loyalty: Moderating role of dining motivation.Journal of Travel Tourism Marketing,29(6), pp.532-551. Jobber, D. and Ellis-Chadwick, F., 2012.Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Kannammal, G. and Dr. Suvakkin, M. 2016. [Online]. Available at: https://www.internationaljournalssrg.org/IJEMS/2016/Special-Issues/NCEBSED/IJEMS-NCEBSED-P110.pdf.[Accessed on: 22nd January 2018]. Kotler, P., 2011. Reinventing marketing to manage the environmental imperative.Journal of Marketing,75(4), pp.132-135. Morgan, N.A., Katsikeas, C.S. and Vorhies, D.W., 2012. Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), pp.271-289. Nye, J. 2016. [Online]. Available at: https://sherpablog.marketingsherpa.com/online-marketing/transparent-fast-food-industry/.[Accessed on: 22nd January 2018]. Peter, J.P. and Donnelly, J.H., 2011.Marketing management: knowledge and skills: text, analysis, cases, plans. Plano: Business pub., INC. Spiekermann, S., Rothensee, M. and Klafft, M., 2011. Street marketing: how proximity and context drive coupon redemption.Journal of consumer marketing,28(4), pp.280-289.

Ryan Kelly by Ryan Kelly free essay sample

Ryan Kelly is a singer from The Moy, Northern Ireland born in November, 1978. He started singing from a young age because he was influenced by his parents especially his dad to go sing. His first big performance was when he was 7 years old. Ryan can play the guitar, tin whistle, and a little piano. He was an accountant before joining Celtic Thunder in 2007. He also has three pets one cat named Rory and two dogs named Molly and Larry. He is known as the bad guy dark destroyer in Celtic Thunder. He has been in Celtic Thunder ever since their first show The Show. He sings anything from classic Irish songs from the likes of Carrickfergus to more modern songs like Everything I do I do it for you. He came out with two solo albums in the past few years including In Time (2010) and Life (2013.) Both are very successful albums with both receiving excellent reviews and went high on the world music charts. We will write a custom essay sample on Ryan Kelly by Ryan Kelly or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In Time was his debut album just to showcase who he was. Life which was his second album, showed us a more personal side of Ryan and included songs (both covers and original which he did for both albums) to show and talk about his experiences in life during his first album till then. He and also Neil Byrne (who is also a member of Celtic Thunder) joined forces in 2012 to make themselves a duo (now named Byrne and Kelly) which started out as just those two to include other people named Nicole Hudson (violinist in Celtic Thunder) and Peter Sheridan (ex traveling musical director for Celtic Thunder.) In June of 2012 he fell down the stairs in his home and went into a coma for 3 weeks while the group was working on their new show Mythology. Whilst in his coma the musical director David Munro decided to change the arrangements of the song Carrickfergus to make it more somber not know if Ryan would be able to sing it or not. Because David did that Carrickfergus became a more special song for him than it already was. You can Ryans work on his website, and the Celtic Thunder website. You can also listen and buy his two albums on Itunes or CDBaby.